Roberto Saldivar is a PhD Candidate in the College of Business Administration at the University of Texas-Pan American, holds an M.B.A. from the same university, and received his B.B.A. degree in Marketing from UTB. During his time at UTPA, Roberto taught: Integrated Marketing Communication, Music Marketing, New Product Development, Marketing Research Analysis, and International Business. At UTB he currently teaches Marketing Strategy, Marketing Research and Marketing Principals.
Roberto's research interests include integrated marketing communications with a specific focus on consumer reactions to corporate social responsibility and cross-cultural issues. These interests have lead him to actively participate and present in top conferences, such as, the American Marketing Association Conferences and the Academy of Marketing Science Conference. Roberto has also recently published in the Journal of Consumer Marketing.
Roberto has worked over 10 years in several industries prior to his academic career.