One West University Boulevard, Brownsville, Texas 78520 | 956-882-8200

Louis K. Falk

Dr. Louis K. Falk

Dr. Louis K. Falk




Professor Louis Falk received his Ph. D. in mass communication with an emphasis in advertising and public relations from the University of Southern Mississippi in 1991. Throughout his academic career, he has published more than 55 refereed articles and presented more than 56 papers at national and international conventions.

His areas of expertise include advertising and public relations, the uses of new technology, and the effect of new technology on the environment. Dr. Falk has been teaching Mass Communication, Advertising, Communication courses for the last 20 years. Dr. Falk is also the Website designer and Internet coordinator of the International Academy of Business Disciplines website.


Ph.D. from The University of Southern Mississippi
MA from The University of New Orleans
BA from The University of New Orleans

CV/VITAE: Falk Vitae

Classes Taught:

Principles of Public Relations
Principles of Advertising
Public Opinion (distance education)
Public Speaking
Theories of Communication
Mass Media and Society
Broadcast Production
History of Film
Broadcast Advertising Sales and Management
Media Planning
Integrated Marketing Communications
New Technologies
Public Relations Cases
Advertising Cases
Public Relations Campaigns
Advertising Campaigns
Integrated Campaigns (service learning)
Consumer Behavior
Applied Research Methods (graduate)
Direct Marketing
Advertising Strategy Research (distance education -online)
Integrated Adv. and P.R. Planning and Evaluation (graduate)

Joined UTB:


Area of Specialty and Responsibility:

Mass Communication
Public Relations
Integrated Marketing Communication

Previous Experience:

2000 - 2005
Associate Professor
Youngstown State University
Williamson College of Business Administration
Department of Marketing
Youngstown, OH
1996 - 2000
Assistant Professor
Coordinator of the Integrated Advertising
& Public Relations Graduate Program
Florida International University
Advertising and Public Relations
School of Journalism and Mass Communication
North Miami, FL
1993 - 1996
Assistant Professor
University of Texas, El Paso
Department of Communication
El Paso, TX
1991 - 1992
Assistant Professor
Pittsburg State University
Department of Communication
Pittsburg, KS
1991 (Spring)
Assistant Professor
East Tennessee State
Department of Communication
Johnson City, TN


Office: Main 1.210CPhone:

(956) 882-8977
Fax: (956) 882-6813

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