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UTB Marketing and Communication Major Chosen for Doctoral Degree Conference

BROWNSVILLE, TEXAS – NOVEMBER 20, 2013 – Alexandra Huerta of Brownsville wants to work in the marketing department of a major company and ultimately become a chief executive officer.

Her path through the corporate world is taking a turn through Illinois.

 Senior marketing and communication major Alexandra Huerta of Brownsville was selected to attend the PhD Project's annual conference in Chicago. Paul Chouy / UT Brownsville

Huerta, a senior marketing and communication major at The University of Texas at Brownsville, was recently chosen to attend The PhD Project Annual Conference from Wednesday, Nov. 20 to Friday, Nov. 22 in Chicago. The PhD Project was established in 1994 by The KPMG Foundation to encourage minorities to pursue business doctoral degrees.

​​​​​​​​“I feel truly honored and fortunate,” said Huerta. “It is a blessing and privilege to be selected to attend this conference. The acquisition of knowledge I will gain is priceless.”
Huerta said she knows how important the networking opportunities will be at the conference bringing together representatives more than 80 universities nationwide.
“This experience will give me the opportunity to meet individuals from all over the nation, develop communication and leadership skills,” she said. “I will gain a wealth of insight and advice from current doctoral students about what to expect during the coursework phase of a business doctoral program.”
Huerta is scheduled to receive a bachelor’s of business administration degree in marketing at UTB’s 19th Winter Commencement at 9 a.m. Saturday, Dec. 14. She will receive a bachelor’s degree in communication in May.
Huerta said she has seen the connections between communication and marketing in her classes. In her Marketing Research and Marketing Strategies classes, Huerta and her classmates have developed business and communication plans for entrepreneurial ventures.
She has worked 15 hours a week since summer 2012 as a Student Employment Initiative employee in the Office of Career Services. Huerta said she has learned how to sell one’s self with recruiters, research companies before job interviews and shaping effective questions. She credits the program’s director, Juan Andres Rodriguez, for encouraging her to apply for The PhD Project.
“Alex has a very clear idea of what she needs to accomplish to be a successful business professional,” said Rodriguez. “Alex also participated in an off-campus internship with Saint Gobain and also participated in a Study Abroad program last summer. When I met Alex and saw her potential, I immediately thought of her as a potential faculty at a university. I encouraged her to actively network with graduate recruiters during our Graduate and Professional Schools Fair.”
Huerta attended Brownsville’s Morningside Elementary School, Perkins and Middle School and graduated in 2010 from Hanna High School.
She said attending UTB was an easy decision because she had taken dual enrollment courses and received a University Scholar Program scholarship.

“I am getting an education while still feeling the support of my family and friends,” said Huerta.


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